Roblox is an amazing online gaming platform where users can play and create their own games. The well-known Nike brand could not ignore the popular Roblox. They created NIKELAND for players and creators.
Mini-games in Roblox NIKELAND
Nike launched their Roblox NIKELAND project this week. It is a social space built on the basis of real buildings. You can wander around NIKELAND and admire the beautiful architecture.
Players will be able to visit sports grounds to participate in different Mini-games such as racing, hurdling, running, swimming, Tag, Dodgeball and The Floor Is Lava. Some games will use accelerometers in devices to register movements. In other words, the developers offer players not only to play sports games on mobile devices but also to be active in real life. After all, Nike is primarily a sports brand.
Players will also have access to a virtual showroom that can be decorated with Nike products, for example, sneakers that you have in real life.
You can also watch this wonderful world in Nike’s House of Innovation using the Snapchat application. Player avatars will come to life in augmented reality as customers roam the store.
NIKELAND also has tools for creating new games, so there will be more activities over time.
NIKELAND is absolutely free for everyone who wants to enter the world of Roblox and loves the Nike brand.